New Dolce & Gabbana Jewels TV ad: It’s a gay, gay, gay, gay world

Did anyone happen to catch the new Dolce & Gabbana Jewels ad that’s been running on television? The spot features a hot guy and sexy lady across town from one another and apparently rushing to meet … only when they finally find one another, there’s another hot lady and gent there ready for some same-sex smooching. It seems that there are two versions of the ad airing, as the one I saw last night on the CW closed with a close-up of the ladies kissing, not the gents (although you could see them embrace in the preceding wide shot).

A second look at the start of the commercial reveals that there are two more sets of gay smoochers that foreshadow the final twist and establish that this commercial apparently takes place in Gay City on Planet Gay … or in New York.

You might remember a Levi’s 501 ad that recently employed a similar “one ad, two endings” approach, but it’s interesting to note that while in that case one ending was gay and the other straight, in this case both ads have same-sex conclusions.

Check out the guy/guy version above, and the gal/gal version after the break!