[VIDEO] Look What They Can Get Away with on UK Television

 cometogether2Nothing at all wrong with a little threesome

In the United States, our broadcast television tends to be very, very prudish. Not so, Britain’s Channel 4. Check out this Valentine’s Day advert from We Come Together, a project with the International HIV/AIDS Alliance. It seems to be encouraging safe sex in nearly every sexual configuration one can imagine (OK, I can imagine a lot more, but it’s only a sixty second spot!).

The goal of the commercial was to make people pay attention to HIV/AIDS, according to HIV/AIDS Alliance Director of External Relations Awo Ablo. “It’s arresting. Our motivation for the advert comes from something that we’ve known for a couple of years now. Our polling says that people, internationally, don’t care about HIV/AIDS. We hope the advert educates in a way that it is joyful and expresses what we feel about safe sex: that it is something to be enjoyed and something that helps save lives.”

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